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Keith Rosen. Simon Kingsnorth. Julian Clay. Stuart Diamond. Jon Steel. Professor Erik Hollnagel. Chuck Hemann. Daniel H. Daniele Fiandaca. Jay Conrad Levinson. Peter F. PR Smith. Peter C. Drew Eric Whitman. Bestselling Series. Harry Potter. Popular Features.
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New Releases. Commonsense Direct and Digital Marketing. Free delivery worldwide. Expected to be delivered to Germany by Christmas. Description Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of digital marketing.
It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns. For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns. People who bought this also bought. Ogilvy on Advertising David Ogilvy.
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Sales Leadership Keith Rosen. Digital Marketing Strategy Simon Kingsnorth. Getting More Stuart Diamond. Truth, Lies, and Advertising Jon Steel. Digital Marketing Analytics Chuck Hemann. Drive Daniel H. Creative Superpowers Daniele Fiandaca.
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Guerilla Marketing Jay Conrad Levinson. Christensen Peter F. Marketing Communications PR Smith. Conger Harvard Business Review. Today he is Chairman of The Drayton Bird Partnership, which handles direct marketing and other marketing activities for clients both large and small. Skip to Content Library Catalogue. Published London: Kogan Page, Available on the shelf at Queenwood. Barcode Shelfmark Loan type Status Details Statement of responsibility : Drayton Bird.
ISBN : , Note : 25th anniversary edition. Note : Previous ed. Physical Description : viii, p.